Cookie Policy
Cookie Policy
1. What are Cookies?
A cookie is a small text file that is sent to your computer, tablet, or mobile device (collectively referred to as "devices" in this policy) by the web server when you visit our clothing website. Cookies are used to store various types of information about your browsing activities on our site. This can include information about the pages you visit, your preferences, and your shopping cart contents. They can also collect data related to your device, such as your IP address, browser type, and operating system.
There are two main types of cookies:
· Session Cookies: These cookies are only stored for the duration of your visit to our website. When you close your browser, session cookies are automatically deleted from your device. They are used to keep track of your actions during a single browsing session, like items you've added to your shopping cart.
· Persistent Cookies: These cookies remain on your device for a pre - set period even after you close your browser. They are re - activated each time you visit the website where they were created. Persistent cookies are useful for remembering your preferences over multiple visits, such as your preferred language or size chart view.
2. How We Use Cookies
2.1 Essential Cookies
· Function: These cookies are crucial for the basic functionality of our website. Without them, important features like adding items to your cart, proceeding to checkout, and logging into your account may not work properly. For example, they ensure that the items you select in different product pages are accurately added to and retained in your shopping cart throughout your session.
· Duration: These cookies are typically session - based, meaning they expire as soon as you close your browser.
2.2 Functional Cookies
· Function: We use functional cookies to enhance your user experience on our website. They remember your preferences, such as the language you've selected, the layout of the product pages you like, or if you've opted to see product reviews first. This way, each time you visit our site, it can be customized to your liking without you having to re - enter the same information.
· Duration: Functional cookies can be either session or persistent. Some preferences may be relevant only for a single session, while others, like your language preference, may be stored as a persistent cookie for future visits.
2.3 Analytical and Performance Cookies
· Function: These cookies help us analyze how users interact with our website. We use them to gather data on the number of visitors, which pages are most popular, how long users stay on each page, and which links are clicked the most. For instance, if we notice that a particular product page has a high bounce rate, we can investigate and make improvements to that page. We use third - party analytics tools like Google Analytics to collect this data in an anonymized form.
· Duration: These cookies are usually persistent, allowing us to track trends over time and measure the effectiveness of any changes we make to the website.
2.4 Marketing Cookies
· Function: Marketing cookies are used to understand your interests better so that we can provide you with more relevant advertising. They track your browsing behavior across our website and sometimes on third - party sites that are part of our advertising network. For example, if you frequently view winter coats on our site, these cookies will help us show you more targeted ads for winter coats, both on our site and other affiliated websites.
· Duration: These are persistent cookies, and they can remain on your device for an extended period, sometimes up to several months, depending on the advertising campaign and the settings of the advertising network.
3. Third - Party Cookies
In addition to the cookies we set directly, our website may also use third - party cookies. These are cookies set by external companies that we work with, such as our advertising partners, payment gateways, and analytics providers. For example, when you make a payment on our site, the payment gateway may set cookies to ensure the security and smooth processing of your transaction.
Our advertising partners use third - party cookies to display relevant ads to you on other websites you visit. They may collect data about your browsing behavior across multiple sites to build a profile of your interests and show you more targeted ads. We have agreements with these third - party partners to ensure that your data is handled securely and in accordance with applicable privacy laws.
4. Your Choices Regarding Cookies
4.1 Controlling Cookies
You have the right to control which cookies are stored on your device. Most web browsers allow you to manage your cookie settings. You can usually find these settings in the "Options" or "Preferences" menu of your browser. Here are some common options:
Block All Cookies: You can choose to block all cookies from being stored on your device. However, this may significantly affect the functionality of our website. For example, you may not be able to add items to your cart or access personalized features.
Block Third - Party Cookies Only: This option allows you to still use the essential and functional features of our website while blocking cookies from third - party advertisers. You may still see some non - targeted ads, but your browsing data will not be shared with third - party advertising networks.
Delete Existing Cookies: You can also delete cookies that have already been stored on your device. This can be done through your browser's settings, and it will remove any information stored by cookies, including your preferences and shopping cart history.
4.2 Opt - Out of Marketing Cookies
If you do not want to receive targeted advertising based on your browsing behavior, you can opt - out of marketing cookies. For third - party advertising cookies, you can visit the websites of the advertising networks we work with and follow their opt - out procedures.
5. Changes to This Cookie Policy
We may update this cookie policy from time to time to reflect changes in our cookie - related practices, new technologies, or legal requirements. When we make significant changes to this policy, we will notify you by posting a notice on our website's homepage or by sending an email to registered users. We encourage you to review this policy periodically to stay informed about how we use cookies and protect your privacy.